About Miles Better

Miles Better is a partnership between local farmers, growers, producers and retailers to help consumers better understand the journey their food takes to reach their plates

Today’s consumer places more importance on protecting the environment than ever before. Recent research shows sustainability is playing a key factor in the day to day food shopping decisions of 81%1 of the UK population

Consumers increasingly care about the food they eat and where it comes from. 60%2 admitted actively trying to reduce their meat intake in 2019 and 62%3 say they are looking to reduce food miles. This significant shift in attitude is coupled with the growing popularity of plant-based diets and campaigns like Veganuary

Miles Better aims to raise awareness of the importance of buying local by supporting local growers and producers – providing consumers with the relevant information to help them make informed choices.

Buying decisions based on Miles Better