Today’s consumer places more importance on protecting the environment than ever before. Recent research shows sustainability is
playing a key factor in the day to day food shopping decisions of 81%1 of the UK population
Consumers increasingly care about the food they eat and where it comes from. 60%2 admitted actively trying to reduce their meat intake in 2019 and 62%3 say they are looking to reduce food miles. This significant shift in attitude is coupled with the growing popularity of plant-based diets and campaigns like Veganuary
Miles Better aims to raise awareness of the importance of buying local by supporting local growers and producers – providing consumers with the relevant information to help them make informed choices.
Buying decisions based on Miles Better